Nov 14, 2014

In the Name of Love

by Miya Tokumitsu

 “Do what you love” is the mantra for today’s worker. Why should we assert our class interests if, according to DWYL elites like Steve Jobs, there’s no such thing as work?

Illustration by Leslie A. Wood

“Do what you love. Love what you do.”
The commands are framed and perched in a living room that can only be described as “well-curated.” A picture of this room appeared first on a popular design blog, but has been pinned, tumbl’d, and liked thousands of times by now.
Lovingly lit and photographed, this room is styled to inspire Sehnsucht, roughly translatable from German as a pleasurable yearning for some utopian thing or place. Despite the fact that it introduces exhortations to labor into a space of leisure, the “do what you love” living room — where artful tchotchkes abound and work is not drudgery but love — is precisely the place all those pinners and likers long to be. The diptych arrangement suggests a secular version of a medieval house altar.
There’s little doubt that “do what you love” (DWYL) is now the unofficial work mantra for our time. The problem is that it leads not to salvation, but to the devaluation of actual work, including the very work it pretends to elevate — and more importantly, the dehumanization of the vast majority of laborers..................................

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