Business Social Networking: All LinkedIn with Nowhere to Go

For the unemployed and underemployed, the business social networking site offers more of a glorified resume-distribution service than a frictionless success ladder.

By Ann Friedman, from The Baffler
March/April 2014

A century or so ago, critics worried that the rise of scientific management in the industrial workplace would deskill the American worker; now, in the postindustrial order of social-media-enabled employment, skills (or, you know, quasi-skills) multiply while jobs stagnate.




In a jobs economy that has become something of a grim joke, nothing seems quite so bleak as the digital job seeker’s all-but-obligatory LinkedIn account. In the decade since the site launched publicly with a mission “to connect the world’s professionals to make them more productive and successful,” the glorified résumé-distribution service has become an essential stop for the professionally dissatisfied masses. The networking site burrows its way into users’ inboxes with updates spinning the gossamer dream of successful and frictionless advancement up the career ladder. Just add one crucial contact who’s only a few degrees removed from you (users are the perpetual Kevin Bacons in this party game), or update your skill set in a more market-friendly fashion, and one of the site’s 187 million or so users will pluck you from a stalled career and offer professional redemption. LinkedIn promises to harness everything that’s great about a digital economy that so far has done more to limit than expand the professional prospects of its user-citizens

In reality, though, the job seeker tends to experience the insular world of LinkedIn connectivity as an irksome ritual of digital badgering. Instead of facing the prospect of interfacing professionally with a nine-figure user base with a renewed spring in their step, harried victims of economic redundancy are more likely to greet their latest LinkedIn updates with a muttered variation of, “Oh shit, I’d better send out some more résumés.” At which point, they’ll typically mark the noisome email nudge as “read” and relegate it to the trash folder.....................................................................
http://www.utne.com/economy/business-social-networking-zm0z14mazwil.aspx